CASE STUDY
Still
Brand & UX/UI Design
Still is the mindfulness app for professional women who seek calm, balance, and clarity amidst the demands of their busy lives. Unlike generic meditation apps, Still offers tailored mindfulness solutions and easy-to-navigate tools that fit seamlessly into your pocket, empowering you to prioritize well-being without sacrificing productivity.
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Professional women often lack time and tools to manage stress effectively.
Many mindfulness apps feel generic and fail to address the specific needs of busy women.
Maintaining consistency in mindfulness practice is a challenge due to packed schedules.
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Provide a mindfulness solution that fits seamlessly into users' busy lives.
Offer tailored experiences that address common stressors for professional women.
Foster long-term engagement with mindfulness practices through personalization and user rewards.
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Research
Competitive Analysis
Target Audience Identification & User Personas
Key Functionalities
Wireframes
Brand & UI design
who is it for
Professional women aged 28-45, juggling demanding careers, personal lives, and aspirations.
Individuals new to mindfulness who want simple, structured guidance to incorporate meditation into their routines.
Experienced mindfulness practitioners seeking personalized, high-quality resources.
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Persona 1
Amanda (The Overachiever)
Age: 35
Occupation: Marketing Director at a tech company.
Pain Points: High stress from work deadlines and balancing family time.
Goals: Improve focus and manage stress during chaotic workdays.
App Use Case: Uses quick 3-minute meditations during lunch breaks and 10-minute guided sessions to wind down before bed.
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Persona 2
Priya (The Newcomer)
Age: 28
Occupation: Junior Lawyer at a corporate firm.
Pain Points: Struggles with work-life balance and frequently feels overwhelmed.
Goals: Build a consistent mindfulness practice and reduce feelings of anxiety.
App Use Case: Engages with mood journal prompts and curated beginner-friendly meditation playlists.
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Persona 3
Eliza (The Seasoned Practitioner)
Age: 42
Occupation: Creative Consultant and Entrepreneur.
Pain Points: Needs deeper meditative experiences to maintain clarity and foster creativity.
Goals: Access advanced mindfulness tools tailored to her needs.
App Use Case: Leverages personalized journeys and downloads meditations for offline use while traveling.
how it stands out from the competition
Women-Centric Design
Tailored to professional women, tackling themes like stress from work deadlines, work-life balance, and mental clarity.
Quick Wins
Short meditations (3-5 minutes) for on-the-go calm and balance, ideal for busy users.
Personalized Journeys
Adaptive features that create a curated mindfulness experience based on individual goals and progress.
Elegant Simplicity
A clean, intuitive interface designed to promote serenity, making navigation effortless.
key functionalities of the app
Guided Meditations
Themes: Stress reduction, focus, sleep, confidence, and emotional resilience.
Time options: From 3 minutes to 30 minutes.
Quick Calm Tools
Breathing exercises.
SOS meditations for high-stress situations.
Daily Reminders and Streaks
Gentle nudges to meditate and personalized motivational messages.
Soothing Soundscapes
Nature sounds, white noise, and curated playlists to enhance mindfulness sessions.
Personalized Dashboard
Tracks progress, highlights achievements, and offers suggestions based on user activity.
Mood Journal
Simple logging of daily emotions and reflections, integrated with meditation recommendations.