CASE STUDY

Soniq
Brand & UX/UI Design

Soniq is the ultimate companion for individuals seeking a gender-affirming voice training experience. By merging innovation with empowerment, Soniq offers a personalized and transformative journey for those who wish to align their voices with their true selves. Unlike generic voice training resources, Soniq integrates cutting-edge technology and community support to foster confidence, authenticity, and self-expression.

    • Many gender-diverse individuals lack accessible, affordable tools for gender-affirming voice training.

    • Traditional voice training methods often require costly and time-consuming professional help.

    • Emotional barriers, such as discomfort and lack of support, make it difficult for users to pursue vocal transformation.

    • Provide an accessible, affordable, and inclusive app that supports gender-affirming voice training.

    • Offer cutting-edge tools and real-time analytics to empower users in their vocal journey.

    • Build a supportive and affirming community where users feel safe and encouraged.

    • Research

    • Competitive Analysis

    • Target Audience Identification & User Personas

    • Key Functionalities

    • Wireframes

    • Brand & UI design

who is it for

Individuals in the transgender, nonbinary, and gender-diverse communities seeking gender-affirming voice training.

Speech-language pathologists or vocal coaches looking for a supportive tool for their clients.

Allies, performers, and anyone exploring vocal shifts as a form of self-expression.

  • Persona 1

    Taylor (The Journey Seeker)

    Age: 27

    Occupation: HR Professional

    Pain Points: Feels self-conscious about their voice not aligning with their gender identity, especially in professional settings.

    Goals: Feminize their voice to feel more confident during work meetings and social interactions.

    App Use Case: Regularly uses guided training modules and relies on real-time pitch analysis to fine-tune vocal shifts.

  • Persona 2

    Jordan (The Performer)

    Age: 33

    Occupation: Drag Performer and Content Creator.

    Pain Points: Needs a versatile voice for performances while seeking tools to experiment with gender expression.

    Goals: Expand vocal range for both masculine and feminine tones to use creatively in performances.

    App Use Case: Leverages advanced exercises and offline resources to train between gigs.

  • Persona 3

    Alex (The Mentor)

    Age: 45

    Occupation: Speech-Language Pathologist.

    Pain Points: Wants a reliable tool to supplement gender-affirming therapy for clients.

    Goals: Provide a supportive app that clients can use for at-home practice between therapy sessions.

    App Use Case: Regularly recommends Soniq to clients and participates in the app’s community forums for expert-led discussions.

how it stands out from the competition

Gender-Affirming Focus
A specialized tool designed explicitly for users undergoing gender-affirming voice transitions.

Cutting-Edge Pitch Analysis
Real-time feedback and analytics to track progress and fine-tune results.

Personalized Training Plans
Adaptive learning tailored to each user's goals, skill level, and natural voice.

Supportive Community
Built-in forums and mentorship options that foster a sense of belonging and encouragement.

Empowerment-Driven
A safe, inclusive space prioritizing user privacy, comfort, and emotional well-being.

key functionalities of the app

Voice Training Modules

  • Beginner, intermediate, and advanced plans to align pitch, resonance, and intonation with user goals.

  • Specific exercises for feminizing, masculinizing, or neutralizing the voice.

Real-Time Pitch Analysis

  • Visual feedback on pitch, tone, and resonance to help users self-correct.

  • Long-term tracking to measure improvement and milestones.

Customizable Goals

  • Goal-setting tools for weekly progress (e.g., "Raise my pitch to a more feminine tone").

  • Personalized reminders and motivational prompts.

Community Support

  • Peer forums to share progress and challenges.

  • Expert-led Q&A sessions for tailored advice.

Privacy and Accessibility

  • Option to train in private mode for maximum discretion.

  • Offline access to exercises and tutorials.

Resource Library

  • Educational content about vocal anatomy, breath control, and warm-up techniques.

  • Stories and advice from users who have successfully transformed their voices.

brand design

mockups